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OUR PRIVACY COMMITMENT TO OUR CUSTOMERS

We value the relationship we have with our customers and are committed to responsible information-handling practices. We take great care in safeguarding your personal information and in complying with all applicable federal and state privacy laws and our own internal standards and best practices.

Our Discount Electronic Store Companies follow these privacy principles both online and offline in the collection, use, security and sharing of customer information:

• NOTICE. When we ask for your personal information, we will tell you why we need it and what we will do with it.



• CHOICE. When we contact you for marketing purposes, we will let you know how to remove your name from future marketing efforts.



• SECURITY. We will use reasonable security measures to protect the personal information we receive from you.



• SHARING. When we share your information with other companies to help us provide our services to you, we will require them to comply with all applicable legal requirements regarding the privacy of your information.

• Contact information, including name, mailing address, phone number and e-mail address



• Purchase information, including credit card number, billing and/or shipping information

We may also collect demographic information, including age, personal interests and product preferences.

While shopping or taking advantage of services available from us, we may ask that you provide personal information. For example, we may request personal information when you:

• Purchase products or services
• Set up an account online
• Schedule a delivery or an installation
• Join the RewardZone loyalty program
• Participate in a sweepstakes, promotion or survey
• Contact us with a question or concern

USES OF YOUR PERSONAL INFORMATION

We use the personal information you provide for purposes including, but not limited to:

• Fulfilling requests for products, services or information
• Tracking and confirm online orders
• Delivering or install products
• Managing our RewardZone loyalty program
• Providing customer services
• Administering sweepstakes, promotions or surveys
• Offering new products and services
• Improving the effectiveness of our Web sites, our marketing endeavors and our services and offers
• Conducting research and analysis
• Sending marketing communications
• Performing other business activities as needed

PERSONAL INFORMATION PROVIDED TO Discount Electronic Store FROM THIRD PARTIES

Information From/About Friends or Family

If you provide us information about others, or if others give us your information, we will only use that information for the specific reason it was provided. Examples include providing a friend's shipping address or using our Send-to-a-Friend option in our marketing e-mails.

Information from Third Parties

Discount Electronic Store obtains consumer information from third party providers in order to improve the accuracy of our customer database, increase our understanding of our customers, or to identify potential customers. For example, we get updated addresses from the National Change of Address (NCOA) service to ensure we have the correct contact information for our customers.






SHARING OF PERSONAL INFORMATION

We does not sell or rent your personal information to third parties.

We may need to share your personal information with certain third parties such as our agents, service providers and other representatives acting on our behalf for limited purposes. For example, we may share personal information with third parties to perform services on our behalf such as:

• Fulfilling customer orders
• Sending our Discount Electronic Store marketing communications
• Delivering packages
• Scheduling and performing installations
• Servicing products
• Maintaining our loyalty program
• Fulfilling subscription services
• Conducting research, analysis or administering surveys
• Sending regular mail and e-mail on behalf of our Discount Electronic Store
• Processing credit card payments

The third parties with whom we conduct business are authorized to use your information only to perform the service for which they are hired. They are required to abide by the terms of our Privacy Policy including taking reasonable measures to ensure your personal information is secure.

We may also share aggregated data with third parties for analysis and research purposes. This data does not contain name, address or other personally identifiable information.







CHOICES REGARDING YOUR PERSONAL INFORMATION

Once you provide your personal information, we may use it to send you offers, promotions and other marketing and customer experience content.

If you no longer wish to receive these communications, let us know by using whichever of the following methods is appropriate under the circumstances:

1. Follow the directions on a marketing e-mail or direct mail marketing communication you receive from us.
2. Send an e-mail with your request and current contact information to:

• 10 business days for e-mails
• 30 business days for phone calls
• 90 business days for direct mail

If you send an e-mail or letter request, please be sure to include your current information and the requested changes.





SECURITY OF YOUR PERSONAL INFORMATION

Whether you are shopping online or in our stores, we use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it. Discount Electronic Store cannot ensure or warrant the security of any information you transmit to us by e-mail, and you do so at your own risk.

Choosing a Personal Password on our Discount Electronic Store

When you create an account on our Discount Electronic Store you are required to establish a password. To maximize your level of protection, you should choose at least 6-30 characters, using a combination of both letters and numbers. You are solely responsible for maintaining the secrecy of your password and account information. You have the ability to purchase on our site without creating an account; however, you will need to reenter your personal information each time you use our site in order to make a purchase.





COOKIES, CLICKSTREAM TECHNOLOGY AND THIRD PARTY AD PROVIDERS

Cookies

A cookie is a small data file that a Web site or an e-mail may save to your browser, which may then be stored on your hard drive. Our Web sites and e-mails use cookies to create a more personalized shopping experience for visitors to our site. Cookies simulate a continuous connection — they let us "remember" information about your preferences and session, and allow you to move within areas of our Web sites without reintroducing yourself.

Our Discount Electronic Store uses a third party to place cookies on your computer to collect non-personally identifiable information. Although our cookies may contain a unique user ID, they do not collect or store any personally identifiable information. However, you do have the option of saving your RewardZone membership ID in the cookie so it is easy to remember next time; this option will be found under My Account.

You may choose to set your Web browser to not accept cookies. However, without enabling your cookies, you will not be able to view, create an account, or make purchases on the Discount Electronic Store Web site.

Clickstream Technology

Our Web server automatically collects clickstream information such as the address (or URL) of the Web site that you came from before visiting our site, which pages you visit on our site, which browser you used to view our site and any search terms you may have entered on our site, among other things.

Our Web site may also use other technologies to track which pages our visitors view. This anonymous clickstream data provides our customers with a better shopping experience and helps Discount Electronic Store understand how visitors use our Web site.

Third Party Ad Providers

Our Discount Electronic Store Web site uses third party service providers to serve ads across the Internet and to analyze Web site traffic on our behalf. They may collect anonymous information about your visits to our Web site and your interaction with our ads. These companies may use technologies similar to those outlined above to measure the effectiveness of ads and e-mails. They may also use information about your visits to our Web site so that we can provide advertisements about goods and services.

No personally identifiable information is collected in this process. We may share anonymous information with this service provider in an aggregate form, for purposes of analysis and improvement of our site.

If you would like more information about this practice and to know your choices about not having this information used by our third-party advertiser, visit if (!(isCheckout)){document.write('');}http://www.atlasdmt.com/privacy/if (!(isCheckout)){document.write('');}.






COLLECTION OF CHILDREN'S PERSONAL INFORMATION

We are committed to protecting the privacy of children. We do not knowingly or intentionally collect personal information online from children under the age of 13.






CONCERNS ABOUT THE PRIVACY OR SECURITY OF YOUR PERSONAL INFORMATION

Please contact our Privacy Manager to report a known or suspected privacy or security breach or to submit privacy or security-related questions or complaints. After receiving your inquiry, we will respond within five business days.

PRIVACY POLICY CHANGES

As our Discount Electronic Store continues to improve the services, products and the features we provide, this policy is subject to change. If there are changes or additions to this Privacy Policy, we will post those changes here or in other formats for you to review. If we change our information practices or this Privacy Policy in such a way that your personal information may be used or shared in a manner not described in the Privacy Policy at the time you provided it, we will give you the opportunity to opt-out of having your information used or shared in that new manner.

Changes: Modified language describing security measures taken to protect personal information to enhance readability, increase clarity, and ensure compliance with law.

Last revision date: Feb 27, 2009